The corporate site need some pivotal sections updated, to reflect new company position of being a product-led, yet human and caring company.
A facelift was needed to make the site look modern, tech-savvy, product-forward, yet friendly and human.
The color palette was expanded, adding more purples, greens, and variations of blue, for an updated look. Also adding clear SVG screenshot product images helped create a crisper look at the product interface and features.
A human touch was added with images of end users, and corporate team members involved in community activities.
Subtle CSS animated backgrounds in the newer hero sections create contrast with the light colored product images.
The pages were created with a combination of page builder features, with embedded html sections, to allow WordPress to display the SVG images. Custom coding in HTML, CSS and PHP created unique features.